Brands Need to Adjust to a Quarantine State of Mind

As exhaustingly ever-present as it might seem now, COVID-19 will eventually fade. Doors will open, streets will refill, and our paused lives will finally, at long last, resume. But for businesses, resuming operations won’t be as simple as flipping on the lights and leaving an “open” sign in the window.



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Bennat Berger

Bennat Berger is Co-Founder of Novel Property Ventures and founder of Novel Private Equity. To read more about him, visit: